A traditional taxi company could apply Uber's City Launcher strategy by identifying new markets and assigning a dedicated team or individual to launch services in those areas. This team would be responsible for setting up local offices, understanding the local market dynamics, and initiating service operations. They could offer incentives to drivers to encourage them to join the platform, such as bonuses for completing a certain number of rides. The company could also hire a local City Manager with extensive knowledge of the area and the capacity to work long hours. This person would be responsible for advertising for drivers, dealing with local authorities and transportation unions, and generally promoting the service in the new city.
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