Facebook, Slack, and Airbnb overcame the Cold Start Problem by initially focusing on creating a valuable product for a small, specific user base. They then leveraged the network effects to expand their user base. For example, Facebook initially targeted college students, Slack targeted tech companies, and Airbnb targeted travelers and hosts in specific cities. By providing value to these initial users, they were able to attract more users and grow their networks.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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