SpaceX utilized cost optimization in several ways to become a $100B market cap company. Firstly, they focused on in-house manufacturing to reduce costs. This included building their own engines, rocket parts, and even software. Secondly, they adopted a strategy of reusability. By reusing rockets, they significantly cut down the costs associated with each launch. Lastly, they streamlined their operations and focused on continuous improvement to increase efficiency and reduce waste.
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