The Google Home of the Whopper campaign aligned with Burger King's overall marketing strategy by leveraging technology to engage with customers in a unique and innovative way. The campaign used a TV commercial spot to activate Google Assistant in people's homes, effectively bringing the brand into their living rooms. This approach not only generated significant media attention, but also demonstrated Burger King's commitment to staying at the forefront of digital marketing trends.
Convey your business message to the desired market effectively with an integrated marketing communic...
Download template