A sales funnel helps in converting visitors into loyal customers by providing value first to build relationships. It's a process that starts with attracting potential customers, then offering them something of value for free or at a reduced cost. This could be a free trial, a sample, or a discounted product. The goal is to get the customer to experience the value of the product or service and want more. Once they see the value, they are more likely to become paying customers and eventually loyal customers. This process is exemplified by Netflix's sales funnel, where they offer a free 30-day trial to attract potential customers, who then become paying customers after experiencing the value of the service.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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