A value proposition refers to the unique value a product or service provides to customers, highlighting its unique selling points and why it's better than competitors. It's about what the product/service does and why it's beneficial. On the other hand, a customer segment is a specific group of customers that a company targets its products or services at. It's about who the product/service is for. So, the difference lies in what (value proposition) and who (customer segment).
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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