Being underprepared can significantly affect the sales process. It can lead to a lack of understanding of the customer's needs and the inability to effectively present the product or service in a way that aligns with those needs. This can result in a lack of trust and credibility with the customer, potentially losing the sale. The most prepared salesperson is often the one who wins, while the underprepared can appear amateurish.
People will only do business with others once they know them, like them, and trust them. They will b...
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