Dynamic pricing can affect the affordability of advertising on social networks in several ways. It can make advertising more expensive for those who want to reach a larger audience, as the cost increases with the size of the audience. This can make it less affordable for small businesses or individuals with limited budgets. On the other hand, it can also make advertising more affordable for those who are targeting a smaller, more specific audience, as they would not have to pay for unnecessary reach. Additionally, dynamic pricing can lead to price fluctuations, which can make budgeting for advertising more challenging.
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