Gusten Sun explains the sales funnel using the example of an online movie streaming service like Netflix. He says that the service offers a free 30-day trial, which is the initial stage of the funnel. After the trial, the service asks the user if they want to continue watching movies from the comfort of their home. If the user agrees and pays, they move further down the funnel. This is an example of providing value first to build relationships and turn browsers into customers.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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