In the PESTEL analysis, technology plays a crucial role in shaping the macro environment of a business. It can influence how products are made, distributed, marketed, and sold. Technological factors can include technological advancements, automation, research and development activity, technological change rate, and the impact of emerging technologies. Businesses need to stay aware of technological trends and advancements to remain competitive and innovative. They should also consider the impact of technology on their operations, supply chain, and customer interactions.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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