The assurance or trustworthiness of a brand plays a significant role in customer acquisition. When a brand is perceived as trustworthy, it attracts potential customers as they feel confident that the brand will deliver on its promises. Trustworthiness can be established through consistent high-quality products or services, positive customer reviews, and transparent business practices. This trust leads to customer loyalty, which not only aids in acquiring new customers but also in retaining existing ones.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer...
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