The Balanced Scorecard approach aids in decision making by improving strategic communication and execution, aligning processes, and enhancing performance reporting. It provides a framework that translates a company's strategic objectives into a set of performance measures. These measures are often categorized into four perspectives: financial, customer, internal process, and learning and growth. By providing a balanced view of the company, it allows managers to view the business from different perspectives and make informed decisions.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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