The Blue Ocean Strategy addresses market saturation by encouraging innovation instead of traditional head-to-head competition. It suggests creating a new market space or 'Blue Ocean', thus making the competition irrelevant. This strategy is based on a study of 150 strategies across 30 industries, advocating for innovation as a means to compete and win, rather than fighting for a position in an already saturated market.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
View summary