The Blue Ocean Strategy influences a company's strategic planning by encouraging them to shift from traditional competitive strategies to innovative ones. Instead of engaging in head-to-head competition for market share, companies are encouraged to create new, uncontested market spaces (blue oceans) through innovation. This approach allows companies to make competition irrelevant and create new demand, leading to potential high growth and profits.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
View summary