The blue ocean strategy influences a company's competitive advantage by creating a great leap in value that can make competitors irrelevant. It provides a clear four-step process to help redesign their market, making it easier for a new start-up or an existing business to push the boundaries in a red ocean within their industry. This systematic approach is comprehensive and easy to learn and implement, thus enhancing the company's competitive advantage.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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