The book 'Super Pumped: The Battle for Uber' challenges existing paradigms in the field of local transportation by showcasing Uber's disruptive approach. It highlights how Uber, under Kalanick's leadership, bypassed traditional regulations and systems, considering them compromised with cronyism. Uber's strategy was to enter a new city and quickly gain a large user base, making it difficult for officials to shut it down. The company even encouraged drivers to continue working despite receiving tickets, bearing all costs themselves. This aggressive, growth-focused approach challenged the conventional operations of local transportation.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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