The concept of a 'Purple Cow' applies to small businesses in the sense that they need to be remarkable, unique, and stand out from the crowd to succeed. This means offering a product or service that is new, different, and exciting. Traditional marketing methods may feel safe, but they can also be risky because they don't necessarily make a business stand out. Small businesses, like any other business, need to take risks to be remarkable and thus, succeed.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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