The concept of Purple Cow can be applied to service-based businesses by focusing on creating remarkable and unique services that stand out from the crowd. This could be achieved by targeting early adopters or 'sneezers' who are likely to share and talk about the service, thereby spreading the 'idea virus'. The goal is to be so different and exciting that customers can't help but notice and share.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary