The fusion of brand and culture can significantly affect a company's ability to adapt to market changes. When the brand and culture are aligned, it creates a consistent image for customers and employees. This consistency can make it easier for the company to adapt to changes as it provides a solid foundation on which to base decisions and strategies. It can also enhance the company's credibility and trustworthiness in the eyes of customers, making them more likely to remain loyal during times of change.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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