The fusion of brand and culture contributes to market dominance by creating a strong, unified identity that resonates with consumers and employees alike. This fusion can lead to a competitive advantage, as it often results in a company that is more cohesive, efficient, and innovative. Companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen have leveraged this strategy to achieve significant turnarounds and market dominance. They have done this through various means, including re-thinking core operations and organizational design, intentionally designing employee experiences, and establishing corporate rituals and routines.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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