The Lean Product Process minimizes rework by breaking down the product development process into six steps: identifying target customers, selecting underserved needs, defining the Product Value Proposition, shortlisting the Minimum Viable Product feature set, building a prototype, and testing with customers. This step-by-step approach ensures that each stage of the product development is thoroughly thought out and tested, reducing the need for rework later on.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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