The level of competition in a market significantly affects the market entry strategy. In a market with high competition, a new entrant may need to differentiate their product or service, offer competitive pricing, or find a unique marketing angle to gain a foothold. On the other hand, in a market with less competition, a company may have the opportunity to set the standard and gain a first-mover advantage. However, they also face the risk of uncertainty and the challenge of creating market demand.
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