The marketing approach for a service and a physical product can differ in several ways. For a service, the marketing approach often focuses on the experience and benefits the service can provide to the customer. It's about selling an intangible experience or benefit. On the other hand, marketing a physical product often focuses on the features, uses, and physical attributes of the product. It's about selling a tangible item that customers can see, touch, and use.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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