The Product Development framework helps in differentiating a product from its competition by focusing on three main dimensions: the core product, core customer benefits, and extended products or services. The core product is the actual product in development. Core customer benefits are the unique features or services the product provides to the customer, such as design, packing, quantity, functionality, or branding. Extended products or services are additional offerings related to the product, like tutorials, payment terms, construction and installation, or free delivery. By focusing on these dimensions, a product can stand out from its competition.
How do you stay innovative and provide the right values for customers? Effective product development...
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