The 'Purple Cow' concept applies to startups in the sense that they need to be remarkable, new, different, and exciting to stand out in the market. Being safe is considered risky for startups. Instead, they should take the risk to be remarkable as it is the safest way to succeed. Examples of such remarkable startups could be Sam Adams, Jet Blue, and Starbucks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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