The 'Purple Cow' concept applies to the service industry in the same way it applies to any other industry. It's about being remarkable, different, and exciting. In the service industry, this could mean offering a unique service, providing exceptional customer service, or creating a unique customer experience. Companies like Jet Blue and Starbucks are examples of service industry companies that have become remarkable by offering something different and exciting.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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