The radar ball reflects the principles of the Experience Economy by transforming a simple game of catch into a unique and interactive experience. By incorporating a microchip that shows the speed of each throw, Rawlings has added a new dimension to the game, increasing social interaction and creating a different experience. This is in line with the Experience Economy, which emphasizes the importance of creating memorable events for the customer, and the memory itself becomes the product.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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