Market saturation can lead to increased content spending for video streaming services. As the market becomes more saturated, customer acquisition costs rise. To attract and retain customers in this competitive environment, streaming services may feel compelled to invest more heavily in content. This could be unsustainable without additional monetization strategies. Much of the growth for these services is likely to come from emerging markets, where price points are lower, further increasing the pressure to spend on content.
How do you inspire salient ideas and collaborate with your team in a brainstorm session? Use our Min...
Download template