Urbanization can significantly influence the sales process. As cities grow and develop, the number of potential customers increases, creating a larger market for businesses. This can lead to increased sales and revenue. Additionally, urban areas often have a higher concentration of potential customers, making it easier for businesses to target their marketing and sales efforts. Urbanization can also lead to changes in consumer behavior and preferences, which can impact the sales process. For example, urban consumers may have different needs and wants compared to rural consumers, and businesses may need to adjust their sales strategies accordingly.
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