Zag proposes to help businesses be 'radically different' by offering a unique brand marketing model that includes four elements: Focus, Difference, Trend, and Communications. The model is designed to help businesses stand out in their respective markets. The information is presented in an easy-to-understand format, using pictures and illustrations to emphasize the points being made.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary