The book 'Super Pumped: The Battle for Uber' has influenced corporate strategies in the transportation industry by showcasing Uber's aggressive and disruptive approach. It demonstrated how a company can rapidly penetrate markets by moving faster than regulators and absorbing the costs of fines and tickets as a cost of business. This approach has influenced other companies to adopt similar strategies of rapid expansion and disruption. However, the book also highlighted the potential pitfalls of such an approach, including regulatory backlash and reputational damage, which has led some companies to adopt a more balanced and sustainable approach to growth.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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