The pandemic has significantly influenced online ad spending. As online spending accelerated to $26.7 trillion in 2020, the cost of online advertising also increased. For instance, the average starting cost of 1000 impressions for a Facebook ad rose from around $5.12 in 2019 to $7.19 by May 2020, and to $11 by October 2021. This increase in ad spending is not limited to Facebook but is also evident in other platforms like TikTok, Twitter, YouTube, and Instagram.
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