The iPhone and the App Store revolutionized software distribution for companies like Uber in several ways. Firstly, they provided a platform that made software distribution to millions of users nearly effortless. This was a game-changer for companies like Uber, which relied on widespread user adoption for success. Secondly, the iPhone and the App Store created a new paradigm where software could be downloaded and installed directly on a device, bypassing traditional distribution channels. This allowed companies like Uber to reach their customers directly, without the need for intermediaries. Finally, the App Store provided a centralized marketplace for discovering and downloading apps, which helped companies like Uber gain visibility and attract new users.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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