Uber's strategy of targeting working professionals with a premium black-cab service proved successful in several ways. Firstly, it filled a gap in the market for a reliable, high-end transportation service. The live tracking feature, premium cars, and seamless payments charged to a credit card provided a level of convenience and luxury that traditional cabs could not offer. Secondly, Uber became a status symbol in San Francisco, further attracting working professionals who wanted to project a certain image. Lastly, by partnering with existing black car services during their lull times, Uber was able to grow its fleet and expand its user base.
Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs an...
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