ROI, or Return on Investment, is a crucial metric for any business, especially when pitching to investors. It's a measure of the profitability of an investment and is calculated by dividing the net profit from the investment by the cost of the investment, then multiplying the result by 100 to get a percentage.
Including ROI in your pitch can demonstrate the potential profitability of your business to investors. You can include it in the financial projections slide, showing the expected ROI over a certain period of time. This will give investors a clear picture of the potential returns they could expect from investing in your business.
Remember, a high ROI can make your business more attractive to investors, but it's also important to be realistic and not overestimate your figures.
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