Attracting the hard side first in a network is beneficial for several reasons.
Firstly, it helps to solve the Cold Start Problem. This is a common issue in network-based businesses where the value of the service increases with the number of users. By attracting the hard side first, you can quickly build a user base that makes your service more attractive to the easy side.
Secondly, the hard side often provides the core value of the service. For example, in a marketplace, sellers provide the products that buyers want. In a video platform, content creators provide the videos that viewers watch. By attracting the hard side first, you ensure that your service has value to offer to the easy side.
Finally, attracting the hard side first can create a sense of exclusivity and desirability. This can make your service more attractive to the easy side, encouraging them to join.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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