In-depth interviews are a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation. They are used in market research to gain detailed information about a market's needs, wants, and preferences. They can provide valuable insights into customer behaviors, motivations, and attitudes that may not be apparent through other research methods.
Evaluate your position in the market and familiarize how you compare against competitors to do more...
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