Some alternative pricing models that B2B businesses could use include cost-plus pricing, value-based pricing, tiered pricing, and subscription-based pricing. Cost-plus pricing involves adding a markup to the cost of the goods or services to determine the selling price. Value-based pricing is determined by the estimated or perceived value of the product or service to the customer rather than the cost of the product or service. Tiered pricing involves offering a product or service at different price points based on different levels of features or benefits. Subscription-based pricing involves charging customers a recurring fee to access a product or service.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
Download template