Some alternative strategies to competition-based pricing include cost-based pricing, value-based pricing, and demand-based pricing. Cost-based pricing involves setting the price based on the cost of production plus a markup. Value-based pricing involves setting the price based on the perceived value of the product or service to the customer. Demand-based pricing involves setting the price based on the demand for the product or service.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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