While the book Zag offers a unique approach to brand marketing, it has faced some criticisms. Some critics argue that the model is overly simplistic and does not account for the complexities of modern marketing. Others believe that the focus on differentiation can lead to brands becoming too niche and losing their broad appeal. Additionally, the model's heavy reliance on trends may not be sustainable in the long term as trends can change rapidly. Finally, some critics argue that the model does not adequately address the importance of customer engagement and relationship building in brand marketing.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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