While the 'Purple Cow' concept has been praised for its innovative approach to marketing, it has also faced some criticism. Some argue that it oversimplifies the complexities of marketing and product development, suggesting that simply being 'remarkable' is enough to guarantee success. Others point out that not all products or services can be made 'remarkable' in the way that Godin suggests, and that some industries or markets may not respond to this approach. Additionally, the concept relies heavily on the idea of 'sneezers' or early adopters, which may not be a viable strategy for all businesses.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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