Some effective tools for designing a set of branding tactics include a brand positioning model, brand perceptual maps, and a brand management process. A brand positioning model helps define your competitive advantages, audience needs, defendable strengths, and core brand values. Brand perceptual maps are used to plot how your company's brand positions against competitors, especially in terms of price and quality. After understanding your brand position, the brand management process can be used to plan and implement new programs, measure performance, and sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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