'Change by design' is a concept that is applied in various real-world scenarios. For instance, Apple's iPod was a result of 'change by design'. It was not just about creating a device that could play music, but also about designing an entire ecosystem that included iTunes and the iTunes store. Another example is the design of the New York City subway map by Massimo Vignelli. It was not just about creating a map, but about designing a system that could help millions of people navigate the city. Similarly, the design of the Swiffer by Procter & Gamble was not just about creating a mop, but about designing a new way to clean floors that was easier and more efficient.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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