Some examples of 'how-to-think-about' books include 'Thinking, Fast and Slow' by Daniel Kahneman, 'The Art of Thinking Clearly' by Rolf Dobelli, and 'Predictably Irrational' by Dan Ariely. These books don't just provide a step-by-step guide, but rather they change the way you perceive and interpret different situations.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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