Some examples of 'Purple Cow' businesses could be Apple, Tesla, and Airbnb. These companies have created remarkable products or services that stand out from the crowd, much like a purple cow in a field of brown cows. They focus on innovation and uniqueness, creating what Seth Godin calls 'idea viruses' that spread rapidly among consumers, particularly early adopters or 'sneezers'.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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