Cultural and Economic Distance in the Market Attractiveness Framework refers to the differences in culture and economy between the home market and the target market. Cultural distance can include differences in language, religion, norms and values, while economic distance can refer to differences in economic development, wealth, market size, etc. It's important to consider these factors when evaluating the attractiveness of a market as they can impact the success of a business venture.
Use our compilation of commonly used Consulting Frameworks to better structure your analysis and com...
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