Key attributes to define target customers can include demographic information such as age, gender, location, and income level. Psychographic factors like interests, attitudes, and behaviors are also important. Additionally, understanding the customer's needs, preferences, and pain points can help in defining the target customers. It's also beneficial to consider the customer's buying behavior, such as their preferred shopping channels and purchase frequency.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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