Companies can use several strategies to fuse their brand and culture. One of the primary ways is by finding an overarching purpose and core values. This provides a foundation for the brand and culture to align. Other strategies include re-thinking core operations and organizational design to better reflect the brand values. Additionally, the intentional design of employee experience, corporate rituals, and routines can also help in fusing brand and culture. Case studies from companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen provide insight into these strategies.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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