Some other examples of companies turning their products into experiences include Nike with their Nike Run Club app, which turns the simple act of running into a social and competitive experience. Starbucks also does this by creating a cozy, welcoming environment in their stores, turning a simple coffee purchase into a unique experience. Apple's in-store workshops and Genius Bar also turn the product usage into an educational and supportive experience.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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