Some other 'how-to-think-about' books in the field of marketing include 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'Made to Stick: Why Some Ideas Survive and Others Die' by Chip Heath and Dan Heath.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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